Are you ready to make food easy - so that you can get on with living your life and feeling great?
I hear you. That is exactly why I wrote ‘How to Eat’. So you never have worry or stress about food again.
Why does eating well feel so hard?
You’ve read the blogs.
You’ve followed the meal plans.
You’ve counted the macros, cut the carbs, gone gluten-free, dairy-free — and still, something’s not working.
Despite your best efforts, you keep ending up in the same place: confused, frustrated, and disconnected from your body.
Maybe you’re here because:
Every expert says something different.
One moment it’s plant-based, the next it’s paleo. Add protein, cut sugar, don’t eat after 6pm. The advice is endless — and often contradictory. You’re trying to make sense of it all, but the more you learn, the more overwhelmed you feel.You’ve tried to “be good” with food — for years.
You’ve followed the rules, tracked the numbers, stuck to the plan... until you couldn’t anymore. Whether it’s “cheating,” bingeing, getting bored with the program or just burning out, the cycle repeats — and leaves you feeling like the problem must be you.You love food. But you also want to love your body and feel your best.
You want meals that feel joyful. You want to go to beautiful restaurants and share meals with friends without worrying about what you are eating. You want to enjoy the foods you love and know you’re nourishing yourself. But it often feels like you have to choose: pleasure or health.You’re craving something deeper.
A way of eating that’s simple, balanced, joyful and rooted in respect for the planet. . A way of eating that helps you love your body and feel best - so you can get on with living your life.
The truth is: knowing what to eat is only part of the story.
The missing piece is learning how to eat.
A definitive guide to nourishment — grounded in science, rich in tradition, and coloured by pleasure.
This is not another diet plan.
It’s part philosophy, part step-by-step guide.
How To Eat is a return.
A return to common sense and balance and ancestral wisdom.
A return to prioritising pleasure and loving food again.
A return to honouring your body’s signals — and following them without fear.
A return to making eating well feel effortless.
This book is a bridge — between the best of modern nutritional science and time-honoured traditions — reimagined for modern life.
How to Eat is a just clear, simple approach to eating - so that you can get on with living your life and feeling great.
Introducing How to Eat
Inside How to Eat, you’ll discover:
What to eat — and why
Grounded in biology, traditional food wisdom, and real-world practicality (no trends, no fear-based rules)
How to build deeply nourishing meals
Simple frameworks that take the guesswork out of what to put on your plate — no calorie counting, no spreadsheets
The 6 mindset shifts of joyful, guilt-free eaters
Let go of perfectionism, food fear, and shame — and finally make peace with eating
How to listen to your body without losing your mind
Learn to trust your hunger, fullness, cravings, and intuition — even in a noisy world
Rituals, rhythms & recipes for real-life nourishment
Tools and seasonal inspiration to create consistency, pleasure, and ease in your kitchen and your life
A clear philosophy of nourishment
A timeless compass to guide your choices — so you can stay grounded and well-fed, no matter what trend comes next
“It is my belief that eating is meant to be simple, effortlessly nourishing and very, very delicious.”
Let me share with you - ‘How to Eat’
Meet your guide
Erica
Erica Rushbrook is a Holistic Nutrition Coach, Food Educator, and founder of Folklore. With over 25 years of experience in traditional foods, natural health, and whole-self nourishment, Erica combines timeless wisdom with modern science to help you cut through the noise and feel confident in how you eat.
Known for her warm, grounded, and practical approach, Erica makes nutrition simple, sustainable, and deeply delicious—so eating well becomes not just easy, but a true pleasure. Her work empowers you to nourish your body, trust yourself, and transform your health—without restriction or overwhelm.