About FOLKLORE
We help ambitious professionals unlock their full potential through the power of nourishing food and balanced living.
We believe in the transformative power of traditional foods, nourishing lifestyle habits, and regenerative systems to heal both individuals and the world.
When people learn how to optimally nourish themselves on a physical, mental, and spiritual level, they unlock the confidence, energy, and resilience to perform at their best — becoming catalysts for change in their workplaces, families, communities, and beyond.
How we do it
FOLKLORE offers transformative guidance for ambitious, busy people. Our approach blends traditional wisdom with modern science, offering simple, effective strategies to improve your energy, focus, emotional stability, and overall well-being — without the overwhelm.
You are welcome here.
Inclusivity is at the heart of what we do. Our work and programs are open to anyone who resonates with this journey—including men, women, non-binary individuals, transgender people, and people with disabilities. If you resonate with this work, you are welcome here..
If you have specific accessibility needs, we are open to finding ways to make our offerings more inclusive.
Nourishment, self-trust, and thriving belong to everyone. You are welcome here.
Meet the founder, Erica
Welcome to FOLKLORE
I’m so glad you’re here.
For years I experienced many challenges to my physical and mental wellbeing. There were seasons when I sacrificed my health in the pursuit of success. I know first hand how it feels to to trade your health and happiness for professional achievement.
I’ve also worked my way through dysfunctional eating patterns, digestive issues, depression and severe hormonal imbalances as well as experiencing the confusion of conflicting nutrition advice and the discouragement of struggling to make lasting lifestyle changes.
But I overcame all those challenges. Now, with 25 years of study and lived experience behind me, I’m passionate about helping others find the vitality, self-confidence, and ease with food that I’m so grateful to have discovered for myself.
I hope you find deep, lasting value in my courses, coaching, and the free resources I share via socials and my newsletter.
Wishing you health and happiness.
Erica
Qualifications
Masters of Business Administration, 2024, Australian Institute of Business, Adelaide South Australia
Diploma of Health Science (Nutrition), 2016, Torrens University, Adelaide South Australia
Wellness Coaching Level 1 & 2, 2014, Wellness Coaching Institute, Sydney, New South Wales
Certified Health Coach, 2009, Institute of Integrative Nutrition, New York, New York